Pop-up shops, pop-up stores, flash retailing, concept stores, temporary stores… whatever you call them, if it’s short-lived and in Central London—I’ll most likely  cover it.  The trend of opening short-term sale spaces sparked in the mid-2000s and although some say they’re becoming passé, they might just be here to stay. The concept of building up interest by consumer exposure in a unique environment generates a feeling of relevance and interactivity and gives people a chance to experience something new albeit briefly.

The original pop-up shops were seasonal: Halloween costume shops, Christmas trees, firework tents, etc. Pop-ups these days promote brands and websites, they experiment with new concepts and to test out new areas or customer types. They’ve expanded from retail to restaurants, galleries and bars and this summer London is expecting their first pop-up shopping center.

I set up PopupsLondon to not only inform Londoners about the temporary goodies available to them, but also to create a platform for pop-up creators to share their successes and not-so-great experiences with pop-ups.

Enjoy!

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What’s poppin’ now?

Until July 9 We Make London: Summer Pop-up The Oak Studio, 8 Perrins Court, Hampstead, London, NW3 1QS

Until July 30 Piccadilly Community Centre Hauser & Wirth Gallery, 196A Piccadilly London W1J 9DY

Until August 3 Ellesse Pop-up shop & Coffee House 77 Redchurch Street, London E2 7DJ

Until August 14 Pop-up Urban Physic Garden 100 Union Street, London, SE1 0NL

Until September The Dishoom Beach Bar Pop-up on London Southbank, in front of the Southbank Centre

Until September The Terrace Garden Pop-up Bar at The Langham The Langham, 1c Portland Place, Regent Street, London, GB W1B 1JA

Until September 30 Frank’s Cafe and Campari Bar 10th Floor, Peckham Multi-story carpark 95A Rye Lane, London SE15 4ST

Until November The Summerhouse Restaurant 60 Blomfield Road, W9 2PA

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